I’m not an expert in marketing by a long shot, so this post is just going to be my personal
opinion. I hope I don’t offend anyone, and of course people are free to disagree with me. But I think if you’re going to use social media to promote yourself, your blog, your book, or your business, you need to keep in mind the purpose of social media — to socialize.
I also saw Matt McNish comment somewhere that “scheduled” and “tweets” should not be used in the same sentence. I agree. Scheduled tweets don’t even make an attempt at interaction. Some may link to a blog or an article of interest and be scheduled ahead of time simply because the poster is cut off from Twitter by work firewalls. But most of them are just ads. This was incredibly obvious on the day of the Boston Marathon when the Twitter community reacted and grieved and shared information — in between “my book 0.99 on Kindle” tweets.
Those authors looked like jerks, even though they were probably unaware of the situation. And while anyone might tweet from their phone first and only afterward check their Twitter feed to see what’s going on, a continuous parade of promotional tweets made it obvious that the person was either incredibly insensitive or not really there at all. An automaton was tweeting for them, and in that case, why would I follow a tweet-bot?
At the very least, scheduled tweets should be limited and spaced far apart. A long string of them, promoting your book (and all your friends’ books) is really just spam. I stopped following a few people last week because of this.